I've been vaguely wondering, "Will TV standby screens become filled with ads?" and apparently starting in 2026, DirecTV's screensaver will display ads that use AI to incorporate your face👀✨
Hearing this, many people probably thought, "Wait, my face? Isn't that a bit scary?" I was pretty surprised too, but I got curious about what this would actually be like, so I looked into it💭
What does it mean for AI to use your face?
DirecTV is a major American TV service company, and starting in 2026, it seems that "ads displayed during screensaver mode" will change to personalized content that uses AI to incorporate your face🌸
For example, regular ads are the same for everyone, but from now on, you might see "commercials that look like you're starring in them."
In other words, AI will use your photos to create videos that make it seem like you're endorsing the products😳✨
Why would they do this?
The reason seems simple - they want to increase advertising effectiveness.
Having faces included makes ads more eye-catching, and the idea is that when you think "Oh, that's me!" the product leaves a stronger impression. Advertising companies sure are getting creative, huh?💡
Some concerning points
But honestly, having your face used in ads without your explicit consent feels a bit scary🥺
Especially things like:
- Is my privacy protected?
- What if my face gets used for questionable products without me knowing?
- Which photos will they use?
These concerns naturally come to mind🤔
According to the article, users apparently need to give prior consent, and the facial photos will come from data within DirecTV's services. However, it's still somewhat unclear how much we can really trust this "consent" process💭
What might future advertising look like?
If systems like this become common, TV and smartphone ads will likely become increasingly personalized.
For instance:
- Commercials featuring your own face
- Ads that feel like personalized messages
- Ads that change based on your expressions and reactions
These might not be that far in the future...?😳✨
But letting AI handle everything feels a bit scary too, and it really made me think that it's important to properly understand how your data is being used💭
So that's my quick look into DirecTV's new advertising system🎀
If advertising becomes more personal and closer to home, it could change how we watch TV in both good and concerning ways✨
Hatena
Comments
ハンナ
Isn't it illegal to use someone's face in ads without permission? I hope they get sued.
ノーラン
That's not my face.
クロエ
I wish another asteroid would hit Earth.
ベン
I've never owned one of these, but now I'll definitely never buy it - thanks for the warning!
リリー
Every time I see stuff like this, I'm glad my media setup is all records. 80s audio equipment with no CPUs or AI!
クリス
My TV is just a monitor connected to a router. If they sell out, I'll figure out how to watch stuff on Arch Linux.
ジョージ
I read the article and checked multiple times if this was a joke. What's wrong with capitalism these days? Scanning my own face to show me ads makes no sense. Bill Hicks was right.
ハンナ
I never planned to use DirecTV anyway, but now I'll definitely never use it and won't recommend it to anyone. DirecTV is really shameless.
ワット
Time to go back to piracy. With a good home server and torrents, TV is pretty much covered these days.
ノーラン
No way this is okay, what are they planning to do with my face? I can't believe corporations are this obsessed.
レオ
The world is starting to feel like a cyberpunk parody.
